The shape of an engagement
Consult
Ninety minutes on site, a written map in five working days. What's worth automating, what isn't, and whether you need to buy anything at all.
S$1,500 · S$2,500 multi-siteConstruct
Chat is the assistant and the rulebook it answers from — it hands the patient a booking link. Connect is what actually books: it writes into Plato or your own booking system. Customise is anything else, quoted per job.
Chat S$1,800 · Connect from S$3,000Care
Monitor, pause, correct, test — the loop that keeps it true after go-live. Two tiers, and it's the higher one once Connect is live.
S$300 or S$900 per site / monthA Consult is S$1,500 for a single location, S$2,500 for a multi-site group. You keep the written map either way, including if it concludes you shouldn't build anything. If you go ahead, it comes off the build — half against a Chat, all of it against a Connect, once, at the list price above. It doesn't stack with any other offer: you get whichever single reduction is larger, not both.
Customise is S$180 an hour, always as a fixed fee quoted per job before anything starts. A new service line, a second site or a second channel is new scope with its own fixed quote.
The two Care tiers
Care, S$300 per site per month. Daily monitoring with alerts to your named contact. You stop it yourself, instantly; I respond within four business hours. One update window a month, up to thirty minutes of changes. Every change tested before it ships.
Care Plus, S$900 per site per month. Everything above, plus a weekly read of what it actually told people with corrections applied, two hours of changes a month sent in any time, a one-business-hour response, and a monthly note of what changed and why.
Care suits a Chat build running on its own. Care Plus is required once Connect is live, or from three sites up — once the assistant writes into your records, a next-business-day answer is the wrong commitment.
How I bill
- In arrears, for work already done. You never pay ahead of delivery.
- Twelve months on Care, then monthly. And a break clause the other way: if I miss the response times in the agreement twice in a quarter, you leave on thirty days' notice, with nothing further owed.
- Usage is passed through at cost, with no margin. AI usage is billed at exactly what it costs, itemised monthly — typically under S$40 a month at a moderate conversation volume, reconciled against your actual first month. WhatsApp's own charges are billed by Meta straight to your account and never touch me. If my suppliers put their prices up, you see it; nothing gets marked up and nothing gets buried in a fixed fee.
If you might want government grant support for a build, talk to me before signing anything or paying a supplier — starting work too early can disqualify a project, and a Letter of Offer takes eight to twelve weeks.